Section outline

  • 课程简介 | Course Introduction

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    每一位经理人都是管控师 | Every Manager Is A Controller

     

    通过改进管控提升业务绩效 | Improve Business Performance Through Better Controlling

     


  • 培训目标 | Training Objectives


    本课程旨在帮助企业非财经理和专业人士在短时间内迅速了解德语国家企业管理控制的体系，学习企业管理控制的基本理念和方法，并懂得如何利用最重要的管理控制工具，提升或优化企业绩效。

    This course aims to give non-financial managers and professionals the opportunity to get a quick overview on controlling practiced in German-speaking countries. It helps the participants to understand the basic ideas and concepts of controlling, and to know how to use the most relevant controlling tools for improving or optimizing business performance.

  • 培训对象 | Target Group


    企业非财经理或者没有财务管控专业背景的其他人士 | Non-financial managers or professionals without financial & controlling background

  • 内容概览 | Content Outline

    请注意：以下是公开课的内容概要。企业内训的内容可以量身定制，请联系我们。| Please notice that the content outline listed below applies for public course only. For in-house training, please contact us for content customization.

    A.    管理控制的基本理念 | The Basic Ideas of Controlling

    • 管理控制的基本含义 | The basic meaning of controlling
    • 经理人和管控师的角色定位 | The role of manager and controller
    • 管理控制对企业战略、业务流程和财务表现的的一体化视野 | Integral view of controlling on business strategy, business processes, and financial performance
    • 管理控制和企业盈亏提升计划 | Controlling and Profitability Improvement Program (PIP)

    B.    管理控制企业的成本 | Controlling Business Costs

    • 理解企业成本和企业成本魔方 | Understanding business costs and the cube of business costs
      o    企业成本测算体系 | Business costing system
      o    企业成本魔方 | The cube of business costs
    • 管理控制直接成本（“产品成本”）| Controlling the direct costs (“product costs”) 
      o    “产品成本”的构成  | The building blocks of the “product costs” 
      o    产品成本管控的主要关注点 | Main focus of product cost controlling
    • 管理控制间接成本（“结构成本/间接费用”）| Controlling the indirect costs (“structural costs/overhead”)
      o    “STROKO”: 结构成本管理的几点建议 | The “STRUKO” way: practitioner’s tips for overhead management
      o    如何计划并优化成本中心费用 | How to plan and optimize cost center costs 

    C.    通过销售管理控制促进企业增长 | More Growth Through Sales Controlling

    • “企业的增长空间”: CEO和销售经理们的视野 | „Room to Grow“: The perspective of CEO and sales manager
    • 销售管理控制的要点和手段 | Selected issues and instruments of sales controlling
      o    利用销售流程信息改善销售预测 | Improving sales forecast using sales pipeline information
      o    销售边际贡献分析支持销售决策优化 | Better decision based on contribution margin analysis

    D.    营运资金的管理控制 | Controlling Of Working Capital

    • 企业流动性的重要性及其测量 | Importance and measurement of business liquidity
    • 企业现金循环及其对营运资金的影响 | Cash cycle of business and its impact on working capital
    • 营运资金管控的主要关注点 | Working capital controlling: the major focus fields
      o    应收账款管理控制 | Account Receivable Controlling
      o    应付账款管理控制 | Account Payable Controlling
      o    业务库存管理控制 | Operating Inventory Controlling

    E.    固定资产和其他投资项目的管理控制 | Controlling Capital Expenditures & Other Investments

    • 固定资产和其它投资项目 | Capital expenditure (Capex) & other investment projects
    • 常见的投资评估方法 | Common methods for investment appraisal

    F.    用管控指标测量和管理企业绩效 | Measuring and Managing Business Performance Based on Controlling Ratios

    • 对外财务报表及其常见财务绩效指标 | External financial reporting and common financial ratios
    • 对内财务绩效和非财务绩效指标体系 | Internal financial and non-financial performance ratios
    • 在5分钟之内编制您自己的“平衡记分卡”| Developing your own “Balanced Scorecard” in 5 minutes

  • 培训方法 | Training Didactics

    • 培训师课堂演示 | Trainer instruction
    • 自己动手做练习和分析案例 | Do-It-Yourself (DIY) exercises and business cases
    • 企业（包括学员企业）实例讨论 | Discussion about real business examples (including examples in the company of the participants)
    • 小组讨论和互动 | Small group interaction and discussion

  • 培训用语 | Course Language

     
    公开课 | Public Seminar

    中文或英文。请关注我方最新开班计划。| Chinese or English. Please pay attention to our latest course schedule. 

    企业内训 | In-house Training

    可以按照企业需求量身定制。| Customizing according to requirements of clients.

  • 培训时长 | Course Duration

    公开课 | Public Seminar

    培训时长根据开班方式有所不同，有两种选择 | The duration of training is depending on the type of scheduled course. There are two options:  

    • 选择1：线上培训（直播网课）| Option 1: Online Training (Live Webinar)
      线上网课分10次完成，每次2.5小时，安排在北京时间下午14:30 - 17:00，或德国时间上午8:30 - 11:00。| Online training consists of 10 webinar sessions, while each session lasts 2.5 hours between 14:30 - 17:00 Beijing Time or between 8:30 - 11:00 German Time.
    • 选择2：线下培训 | Option 2:  Offline Training
      线下培训每次连续3天，每天9点至17点。| A 3-full-day course which lasts from 9 to 17 o’clock on each training day. 

    请关注最新开班计划了解可选开班方式和培训时长 | Please check the latest course schedule for available course types and course duration. 

    内训班 | In-house Training

    培训时长和时间安排可以量身定制 | Customizing of training duration and time schedule is possible.

  • 开班日期和价格 | Course Schedule & Price

     

            请关注我方最新开班计划。| Please pay attention to our latest course schedule.