内容概览 | Content Outline

> 管理控制的基本理念 | The basic ideas of controlling

> 通过销售管理控制加快高盈利的增长 | Achieving profitable growth based on sales controlling

> 优化产品成本（直接物料、直接人工和制造费用）|  Optimizing product cost (direct material, direct labor, manufacturing expenses)

> 管控好非生产部门的费用 | Controlling expenses in overhead departments

> 管理好固定资产投资项目 | Managing investment /capex project

> 改善企业营运资金的绩效 | Improving performance of working capital

> 用管理控制指标测量和管理经营绩效 | Measuring and managing business performance based on controlling ratios

请注意：以上是公开课的内容概要。企业内训的内容可以量身定制。

Please notice that the content outline listed above applies for public course only. For in-house training, the course content can be customized.