Contorno da seção

  • 请注意：以下是公开课的内容概要。企业内训的内容可以量身定制，请联系我们。| Please notice that the content outline listed below applies for public course only. For in-house training, please contact us for content customization.

    A.    了解财务和管控的基本理念 | Unterstanding the Basic Ideas of Finance & Controlling

    • 管理和控制的基本含义 | The basic meaning of management & controlling
    • 非财经理和财务人士之间的合作 | Teamwork between non-financial manager and financial professional
    • 损益、资产负债和现金流的基本概念｜Basic concept of Profilt & Loss, Balance Sheet and Cash Flow
    • 业务决策及其对实现企业财务目标的影响 | Business decisions and their impact on financial performance
    • 管理控制和企业盈利提升计划（PIP）| Controlling and Profitability Improvement Program (PIP)

    B.    管控企业成本 | Controlling Business Costs

    • 理解企业成本 | Understanding business costs
      • 企业成本测算体系 | Business costing system
      • 企业成本魔方 | The cube of business costs
    • 管理控制直接成本（“产品成本”）| Controlling the direct costs (“product costs”)
      • “产品成本”的构成  | The building blocks of the “product costs”
      • 产品成本管控的主要关注点 | Main focus of product cost controlling
    • 管理控制间接成本（“结构成本/间接费用”）| Controlling the indirect costs (“structural costs/overhead”)
      • “STROKO”: 结构成本管理的几点建议 | The “STRUKO” way: practitioner’s tips for overhead management
      • 如何计划并优化成本中心费用 | How to plan and optimize cost center costs

    C.    通过销售管控促进企业增长 | More Growth Through Sales Controlling

    • 销售管理和控制的主要课题 | Major topics of sales management & controlling
    • 量本利分析和销售决策｜Break-Even-Analysis for sales decisions
    • 多维度的销售边际贡献分析与企业商务智能 (BI) | Multi-dimensional sales contribution margin analysis and Business Intelligence (BI)
    • 销售价格和销售政策 | Sales pricing and sales policies

    D.    管控企业营运资金 | Controlling Working Capital

    • 营运资金的含义和重要性 ｜Meaning and importance of working capital
    • 企业现金循环及其对营运资金的影响 | Cash cycle of business and its impact on working capital
    • 如何通过业务流程优化营运资金 | How to optimize working capital through improved business processes
      • 从客户订单到现金回笼 | Order-To-Cash
      • 从外购下单到欠款支付| Purchase-To-Pay
      • 从生产预测到订单交付 | Forecast-To-Fulfill

    E.    管控固定资产和其他投资 | Controlling Fixed Assets & Other Investments

    • 固定资产投资和其它投资项目 | Capital expenditures (Capex) & other investment projects
    • 常见的投资评估方法 | Common methods for investment appraisal

    F.    用管控指标测量和管理企业绩效 | Measuring and Managing Business Performance Based on Controlling Ratios

    • 对外财务报表及其常见财务绩效指标 | External financial reporting and common financial ratios
    • 对内财务绩效和非财务绩效指标体系 | Internal financial and non-financial performance ratios
    • 在5分钟之内编制您自己的“平衡记分卡”| Developing your own “Balanced Scorecard” in 5 minutes