Section outline

  • 请注意：以下是公开课的内容概要。企业内训的内容可以量身定制，请联系我们。| Please notice that the content outline listed below applies for public course only. For in-house training, please contact us for content customization.

    A.    了解财务和管控的基本理念 | Unterstanding the Basic Ideas of Finance & Controlling

    • 管理和控制的基本含义 | The basic meaning of management & controlling
    • 非财经理和财务人士之间的合作 | Teamwork between non-financial manager and financial professional
    • 损益、资产负债和现金流的基本概念｜Basic concept of Profilt & Loss, Balance Sheet and Cash Flow
    • 业务决策及其对实现企业财务目标的影响 | Business decisions and their impact on financial performance
    • 管理控制和企业盈利提升计划（PIP）| Controlling and Profitability Improvement Program (PIP)

    B.    管控企业成本（I）: 产品成本 | Controlling Business Costs (I): Product Costs

    • 企业成本的分类：企业成本魔方 | Categories of business costs: The Magic Cube of Costs
    • 产品成本的常见测算模式 | Common schemas for product costing
    • 如何管控产品成本中的物料成本 | How to control material cost of a product
    • 如何管控产品成本中的人力成本 | How to control labor cost of a product

    C.    管控企业成本（II）: 部门费用 | Controlling Business Costs (II): Overhead

    • 部门费用管控的基本思路 | Basic ideas for overhead controlling 
    • 如何编制部门费用预算 | How to plan departmental budget
    • 零基预算法及其应用 | Zero-Based Budgeting and its application
    • 部门费用价值分析和作业流程优化 | Overhead value analysis and operational process optimization

    D.    通过销售管控促进企业增长 | More Growth Through Sales Controlling

    • 销售管理和控制的主要课题 | Major topics of sales management & controlling
    • 量本利分析和销售决策｜Break-Even-Analysis for sales decisions
    • 多维度的销售边际贡献分析与企业商务智能 (BI) | Multi-dimensional sales contribution margin analysis and Business Intelligence (BI)
    • 销售价格和销售政策 | Sales pricing and sales policies

    E.    管控企业营运资金 | Controlling Working Capital

    • 营运资金的含义和重要性 ｜Meaning and importance of working capital
    • 企业现金循环及其对营运资金的影响 | Cash cycle of business and its impact on working capital
    • 如何通过业务流程优化营运资金 | How to optimize working capital through improved business processes
      • 从客户订单到现金回笼 | Order-To-Cash
      • 从外购下单到欠款支付| Purchase-To-Pay
      • 从生产预测到订单交付 | Forecast-To-Fulfill

    F.    管控固定资产和其他投资 | Controlling Fixed Assets & Other Investments

    • 固定资产投资和其它投资项目 | Capital expenditures (Capex) & other investment projects
    • 常见的投资评估方法 | Common methods for investment appraisal
    • 投资项目的非财务评判标准 | Non-financial criteria for investment appraisal
    • 投资项目中的风险评估 | Risk evaluation for investment appraisal

    G.    用管控指标测量和管理企业绩效 | Measuring and Managing Business Performance Based on Controlling Ratios

    • 对外财务报表及其常见财务绩效指标 | External financial reporting and common financial ratios
    • 对内财务绩效和非财务绩效指标体系 | Internal financial and non-financial performance ratios
    • 在5分钟之内编制您自己的“平衡记分卡”| Developing your own “Balanced Scorecard” in 5 minutes